Finance

On virtually a daily basis I’m asked what to doto sell a home for top dollar-even if it’s less than just a few months ago. It’s not news anymore that selling right now is frustrating at best and impossible and financially crippling at worst. It’s more important than ever to use every resource and technique possible to structure an expertly engineered marketing activity series using all possible information and tools available in your market.

First you need to gain a high level of understandingof all of the homes on the marketnear yours so you see how your home looks from a Buyer’s perspective. Look at each home carefully and learn what a Buyer would like about each of the homes and how yours stacks up. Is yours bigger, better, younger, older, etc…

Next revisit your own home and try to be objective about how it fits with the inventory. Certainly your home is better than some but less appealing than others. The key is to price your home more expensive than inferior homes and less expensive than equivalent or superior homes. Pricing, now is extremely sensitive and its essential to be very accurate. In a declining market like we have in Conifer home for sale an important and effective strategy is to price in a way that creates a compelling attractive offer that is easy to recognize and act upon. In other words your home must clearly be the best value at whichever price you choose. If your home is the second best priced home among similar homes it will be the “bridesmaid” and never the “bride”.

Next is to factor the rate at which homes are selling compared to how many homes are for sale. If homes are still selling quickly then you must regularly revisit your pricing strategy and maintain an objective value-based strategy relative to competition.

In Conifer real estate the days of looking at recent sales, determining recent price per square foot and multiplying that by your square footage is over, at least for now. Unfortunately, as the market experiences a correction, recent sales may be significantly higher priced than what your home may sell for.

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